Even a good book may never part with bookstore if the cover doesn’t attract the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.
The following are some tips to help you make an effective book cover mockup:
Check out similar genre book covers.
Go to your local or online bookstore and look at books in the same category as yours. When you go to the part of the shop where someday your book might be, what’s the first cover that attracted your attention, and what is the reason? What made the cover more noticeable than the others? In the same manner, pay attention to those covers that you thought were the worst. Take all such questions into account when creating our book cover mockup.
Pick the right colors.
Think of the psychological effect of the colors you intend to use on your cover. If your book talks about with meditation, you may want to avoid an orange or red cover as these colors are more exciting than relaxing. Select white or blue for your book cover mockup, and you will see a more calming and fitting effect. Again, scan other books in your same category and notice the colors they use. How do you want readers to feel about your book? What colors make you feel that way?
Position your title and name appropriately.
Unless you’re Stephen King, your name should be printed at the bottom portion of the cover. Your title should instead be on top, preferably bigger than your name or at least the same size. When you have established yourself as a writer, then you can make your name the top attraction in your cover. In any case, the letters must be easy to read. As you create your book cover mockup , you’ll see that plain fonts in basic colors are better, but ensure the text won’t lose itself in the color behind it.
Use matching art.
The artwork you use should match the content of your book and must not distort the message is about. Following her death, some Agatha Christie’s murder mystery books had covers with gruesome illustrations, such as blood streaming out of someone’s mouth. These covers grabbed attention, but that’s it. Most people have an aversion to such gruesome images. So don’t be content with getting their attention – they should be inclined to dig deeper.
Keep it simple.
Keep the cover from being too busy. Try a distance test. Set your book cover mockup’s height to one inch, the size it will be online. If your artwork cannot be distinguished easily at the said size, then it is too complicated. Also set the cover at the actual book size and view it from a ten-foot distance. If you can’t distinguish the artwork, it’s not right for your cover.